Hi! I’m Erin — a Strategic Marketing & Design Manager, passionate about understanding how people engage with brands, products, and experiences.
I turn data-backed insights into customer-first strategies that help brands connect better, grow smarter, and add real value at every step of the journey.
DESIGN THINKING.
BUSINESS STRATEGY.
BRAND STRATEGY.
NPD.
ETHNOGRAPHIC RESEARCH.
USER EXPERIENCE.
CUSTOMER EXPERIENCE.
ADVERTISING.
BRAND MARKETING.
TRADE MARKETING.
DATA ANALYSIS.
CAMPAIGN MANAGEMENT.
PROJECT MANAGEMENT.
USER AND SOLUTION TESTING.
DESIGN THINKING. BUSINESS STRATEGY. BRAND STRATEGY. NPD. ETHNOGRAPHIC RESEARCH. USER EXPERIENCE. CUSTOMER EXPERIENCE. ADVERTISING. BRAND MARKETING. TRADE MARKETING. DATA ANALYSIS. CAMPAIGN MANAGEMENT. PROJECT MANAGEMENT. USER AND SOLUTION TESTING.
Projects
A snapshot of my work, and some of the projects, clients, and challenges that excite me.
Taking on the liquid breakfast category.
Brand strategy and positioning.
Optimising the Drive Thru experience.
CX, UX, and menu design.
Redefining the cereal aisle with next-gen breakfasts.
Future innovation pipeline development.
Defining a category vision for McCain USA.
Retail innovation pipeline, brand development & launch strategy.
Agile proposition design.
Proposition development & digital experimentation.
Spotify Wrapped 2021.
Creative, Strategy, Production, Motion Graphics.
Launching
‘Who is Daniel Johns?’ .
Go-to-market campaign development & delivery.
